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SMART Processes

White Papers

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Sales. The Antibodies to Successful CRM

This paper explains how a well implemented sales and marketing automation solution will overcome the killer virus: sales resistance Read More

10 steps to success with on demand CRM

Implementing On-Demand CRM is fundamentally different from other business system implementation because virtually all of the IT pain is eliminated by the on-demand nature of the application. However, this is still an application that will change the way that your people do their day to day work and so the hard part of business change initiatives still need to be tackled well to get the huge potential return on your investment. Here are our ten steps to making sure that your On-Demand CRM implementation is successful: Read More

Can I.T and SaaS live without one another?

This paper explores how IT can and should react to the challenge and opportunity of the SaaS world. Read More

The power of an intelligent operational performance manual

This new white paper looks at how organisations are changing the way they use one of their most valuable assets - the information that defines how they do things Read More

8 Counter intuitive ways to work smarter

A short note to suggest that convention is not always the mother of invention. Read More

10 ‘Silent Killers’ of Performance Initiatives

Many organisation performance improvement initiatives fail to start, fizzle out, take too long, never finish or under achieve objectives. They are victims of the ‘silent killers’ that lurk in organisations. This note summarises 10 common death sentences and suggests ways to escape with a caution. Read More

Do you really need a CRM system?

We talk to a lot of companies who are considering the implementation of CRM solutions, and many of them are uncertain on what CRM is, why they need it and what results it can deliver. This paper cuts through the jargon to reveal the basics of what it takes to win and keep more customer revenues. Read More

How to profit from wasted work

As businesses grow, they accumulate a mine of hidden, wasted work. The majority of organisations are carrying a burden of more than 50% waste. Finding and eliminating the causes of waste in a business, releases the time money and effort, already paid for, for reinvestment. This paper describes the 8 steps to profit from wasted work Read More

How to convert convert concepts to cash and vision to value.

Your growth and creation of more customer value hinges on how well you get new ideas, products and services to market, and manage them through their lifecycle. This paper discusses the challenges you might face when overhauling and improving your product-to-market performance. Getting this right will have a high impact on your market performance and reduce the sources of organisational conflict, operational stress and the costs of DOME (Duplication, Omission, and Misguided Endeavour). Read More

Customer Value Framework

This brief note suggests how a simple Customer Value Framework can be used to help create a more compelling customer proposition Read More